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FUEGO ROJO™ was created from the moments that raised us. The backyard carne asadas, the late nights with family and friends, the music, the laughter, and the unmistakable “make me a michelada!” We wanted that same bold, spicy, comforting flavor, but without the alcohol that does not always fit the lives we are living now. So we rebuilt the michelada we grew up with using real ingredients and the traditions we were raised with, crafted to taste true and refreshing anytime you want it. FUEGO ROJO™ is THE BETTER FOR YOU SPARKLING MICHELADA™ that keeps the flavor, the vibe, and the connection alive, whether you are at the beach, at a carne asada, after work, or simply keeping your week on track.