The Michelada you can drink anytime
all flavor. no alcohol. crafted for real michelada taste. anytime, anywhere.
Frequently asked questions
What is Fuego Rojo™?
Fuego Rojo™ is a sparkling, alcohol-free michelada crafted with real flavor, real spice, and real culture.
Does it taste like a michelada even without alcohol?
Yes. We rebuilt the michelada from the flavors that make it authentic using tomato, lime, chile, umami, and the seasoning you can smell before the first sip. You get the full michelada experience, just without the alcohol.
When can I drink Fuego Rojo™?
Anytime. Morning, night, after the gym, at a carne asada, on the beach, or on a weekday when tomorrow still matters. No alcohol means no limits.
Is Fuego Rojo™ spicy?
Each flavor brings its own level of heat, but nothing overwhelming. Think flavorful, not painful.
What makes Fuego Rojo™ “better for you”?
We created Fuego Rojo™ for people who want the full michelada experience without the alcohol. Every can is made from the flavors that define our culture tomato lime chile umami and spice with natural flavors that help bring everything together. It is everything you love about a michelada, but without the alcohol.
BIG FLAVOR
0% ALCOHOL , BUT NEVER BORING.
NO LIMITS
DRINK IT ANYTIME, ANYWHERE.
SPICE THAT HITS
MADE FOR FLAVOR LOVERS, NOT SELTZER DRINKERS.
What is Fuego Rojo™?