Privacy policy

Last updated: NOVEMBER 11, 2025

Welcome to FUEGO ROJO™.

Fuego Rojo (“we,” “our,” or “us”) operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the “Services”).

Our store is powered by Shopify, which helps us provide these Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, interact with, or make a purchase through our website.
If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs all matters relating to the collection, processing, and sharing of personal information.

By accessing or using our Services, you confirm that you have read, understood, and agree to this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies, relates to, or could reasonably be linked to you. It does not include aggregated or de-identified information that cannot reasonably identify you.

Depending on how you use our Services, we may collect or process the following types of personal information:

Contact Information: name, billing/shipping address, phone number, and email address.
Payment Information: credit/debit card details, transaction records, and payment confirmations.
Account Information: username, password, preferences, and account settings.
Order & Transaction Details: items viewed, purchased, returned, or exchanged.
Communications: messages or inquiries you send to us, such as customer support emails.
Device & Technical Information: IP address, browser type, operating system, and device identifiers.
Usage Data: browsing behavior, navigation patterns, and interaction with our Services.

2. How We Collect Personal Information

We collect personal information from several sources:

Directly from you — when you create an account, make a purchase, sign up for emails, or contact us.
Automatically — through cookies and similar technologies when you browse or use our website.
From service providers — such as payment processors, shipping partners, and analytics providers.
From business or marketing partners — when you engage with our advertising or promotions.

3. How We Use Personal Information

We use your personal information to:

Provide and improve our Services: process payments, fulfill orders, manage your account, handle returns, and deliver products to you.
Personalize your experience: recommend products, remember preferences, and show relevant content.
Communicate with you: respond to inquiries, send order updates, and provide customer support.
Market our products: send promotional emails and show online ads (you can opt out at any time).
Ensure safety and prevent fraud: verify your identity, detect suspicious activity, and protect our systems.
Comply with laws: meet legal, regulatory, and tax obligations or respond to lawful requests.

4. How We Share Personal Information

We may share personal information in the following circumstances:

With Shopify – as our e-commerce and hosting provider.
With trusted vendors and service providers – who help us operate (e.g., payment processing, shipping, IT, data storage, and marketing).
With marketing and advertising partners – for personalized ads and promotions (where permitted by law).
With your consent or direction – for example, to share delivery information with a carrier.
For legal reasons – if required by law, to enforce our policies, or to protect our rights and users.
In business transactions – such as a merger, acquisition, or sale of assets.

5. Relationship with Shopify

Our store is hosted by Shopify, which also collects and processes personal information to operate and improve its platform.

Your personal data may be transferred to and processed by Shopify and its partners in countries outside your own.

Shopify is responsible for its own data processing and for responding to privacy-related requests about its systems.

To learn more, visit: Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

6. Third-Party Websites

Our website may contain links to other websites or online services. We are not responsible for the content, privacy, or security practices of any third-party sites.
We encourage you to review their privacy policies before sharing your personal information.

7. Children’s Privacy

Our Services are not intended for children under the legal age of majority in your jurisdiction.

We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us so we can delete it promptly.

8. Security and Data Retention

We use industry-standard safeguards to protect your personal information.
However, no online system is completely secure, and we cannot guarantee absolute protection.

We retain personal information only as long as necessary to fulfill the purposes described in this policy—such as completing transactions, complying with laws, resolving disputes, or enforcing agreements.

9. Your Rights and Choices

Depending on your location, you may have rights over your personal information, including:

Access / Know: request details about the data we hold.
Delete: ask us to delete your personal data.
Correct: request correction of inaccurate data.
Data Portability: request a copy of your personal information.
Opt-Out: request that we stop using your data for targeted advertising or data sharing.
Unsubscribe: opt out of marketing emails by clicking the unsubscribe link in our messages.

You may exercise your rights by contacting us at support@drinkfuego.com.

To learn more about your rights under Shopify’s systems, visit https://privacy.shopify.com/en.

We may verify your identity before processing requests, and you may designate an authorized agent to act on your behalf as permitted by law.

We will respond promptly in accordance with applicable regulations.

10. Complaints

If you have any concerns about how we handle your personal information, please reach out to us at support@drinkfuego.com.

You may also have the right to contact your local data protection authority to file a complaint.

11. International Data Transfers

We may transfer, store, and process your personal information outside your country of residence.

When doing so, we take appropriate measures to protect your information in accordance with applicable privacy laws.

12. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal or operational reasons.

We’ll post the updated version on this page and revise the “Last Updated” date accordingly.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

📧 support@drinkfuego.com
📍 171 North Aberdeen Street, Suite 400, Chicago, IL 60607, USA